Episode 12 (Brandon Steiner: From Paper Route To Partnering With The New York Yankees)

Brandon Steiner: From Paper Route To Partnering With The New York Yankees

Brandon Steiner is the founder of Steiner Sports and author of “You Gotta Have Balls”

  • Steiner Sports is a leading company in the world of sports memorabilia
  • Steiner Sports today generates $40 million in annual revenue, and employs more than 100 people
  • In 2004 Brandon partnered up with the New York Yankees to provide fans authentic Yankees memorabilia and one-of-a-kind fantasy experiences.
  • Brandon was a guest lecturer at The Harvard Business School, The Kellogg School of Business, Columbia and Yale

In this episode, Brandon shares with us:

  • His story of growing up and how he initially started a paper route at the age of 12.
  • The two lessons his mom taught him that stuck with him ever since.
  • Why is it that sometimes success gets in the way of more success?
  • How disappointment and ego is the enemy?
  • His thoughts on value propositions.
  • How important is understanding, agreement, and commitment when hiring?
  • And much more…

Learn more about Brandon’s work here:





Want the exact 8-Step AD formula I use to generate countless leads and bring in hundreds of thousands of dollars? Download it here:


Join The Atlas Community here: