Dr. Ivan Misner: The Father of Referral Marketing
Dr. Ivan Misner is the CEO of BNI
- Ivan is an expert in networking and referral marketing and is often regarded as “The Father of Referral Marketing”
- Last year alone, BNI generated 11.2 million referrals that resulted in $14.2 billion dollars worth of business for it’s members
In this episode, Ivan shares with us:
- Why he believes that ones career path should be passion driven
- His ideology of working in the flame vs working in the wax as an entrepreneur.
- His thoughts regarding harmony and balance as an entrepreneur
- Why is networking more like farming rather than hunting?
- What visibility, credibility, and profitability is when in networking?
- His 24-7-30 Follow up process
- Why it is crucial to filter the people we let into our lives?
- Why is success the uncommon application of common knowledge?
- And much more…
Learn more about Ivan’s work here:
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