Episode 10 (Dr. Ivan Misner: The Referral Marketing)

Dr. Ivan Misner: The Father of Referral Marketing

Dr. Ivan Misner is the CEO of BNI

  • Ivan is an expert in networking and referral marketing and is often regarded as “The Father of Referral Marketing”
  • Last year alone, BNI generated 11.2 million referrals that resulted in $14.2 billion dollars worth of business for it’s members

In this episode, Ivan shares with us:

  • Why he believes that ones career path should be passion driven
  • His ideology of working in the flame vs working in the wax as an entrepreneur. 
  • His thoughts regarding harmony and balance as an entrepreneur
  • Why is networking more like farming rather than hunting?
  • What visibility, credibility, and profitability is when in networking?
  • His 24-7-30 Follow up process
  • Why it is crucial to filter the people we let into our lives?
  • Why is success the uncommon application of common knowledge? 
  • And much more…

Learn more about Ivan’s work here:




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